Smarter Market Research.

Combining behavioral science expertise and AI-powered analysis to efficiently deliver insightful market research for your business.

Services

  • Well-crafted research materials are the foundation of meaningful insights. I design discussion guides, surveys, and other research tools tailored to your study’s objectives—leveraging behavioral science principles to ensure clarity, engagement, and actionable data collection.

  • Effective qualitative research requires more than just asking questions—it demands a deep understanding of human behavior. As a behaviorally informed moderator, I conduct in-depth interviews and focus groups that uncover the motivations, perceptions, and decision-making processes driving your audience.

  • Understanding what drives decision-making is just as important as measuring outcomes. I apply behavioral science frameworks to analyze cognitive biases, heuristics, and motivations—providing a richer context for research findings.

    Alongside behavioral insights, I use a range of qualitative and quantitative techniques—including thematic coding, statistical modeling, and AI-powered analytics—to uncover patterns and trends that inform strategy. Every analysis is tailored to your needs, ensuring data translates into clear, actionable recommendations.

  • Great research is only as impactful as its delivery. I create high-quality, client-facing reports that distill complex findings into clear, visually compelling narratives—empowering stakeholders to take action with confidence.

Meet Eileen

A market research consultant with a passion for turning data into strategy. With a Master’s from UPenn and a Bachelor’s from Purdue in behavioral science, I specialize in advanced analysis and strategic recommendations that drive meaningful business outcomes.

With several years of experience in quantitative and qualitative research, I excel at transforming complex data into compelling narratives that inform decision-making. My expertise lies in uncovering actionable insights that not only address key business questions but also shape strategy in a rapidly evolving market landscape.

I thrive at the intersection of analytics and strategy, helping clients translate insights into action.

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Get in touch.

info@elmmarketresearch.com

+1.708.285.3467